Circulation graph of Australia's leading Weekly magazine titles.

In Linkedin, this graph aroused a lot of interest when I shared it.

Unfortunately looking at these figures you will not see the big loses because the system of counting changed then but in the mid 90s, Woman's Day was about 1M copies (although that included New Zealand) and in 2001 it was in Australia about 530,000 copies.

The other point is I doubt the price has kept up with inflation, in 2008 from memory; the cover price of a Womans Day was $4, now its $4.40.