One important difference I notice between my larger and smaller clients, is that my larger clients know if they want to stay competitive they need to change. So my larger clients tend to constantly trying out new technologies and look for ways to be innovative.
I feel that while you may feel that you do not have the resources to do much different, that doesn’t mean you can’t be innovate in your company. Sometimes even small changes can do wonders for your business. You can start by urging your staff to think creative. Run a brainstorming session with them, beside being fun you may spark some innovation.
Here is a video on runing a brainstorming session with some good ideas.