American MPA issues The Magazine Handbook 2008-2009


It is the most comprehensive report available, with over 80 pages of statistics and facts on the U.S. magazine industry. Which is not that different to Australia. Unfortunately, it is mainly for potential advertisers, a subject of minor interest to us.

It had quite a few details that surprised me while reading it for example how important was the appeal of the portability of magazines to the consumer.

It is well worth, a look.