The same trend that I reported in the previous Audit Bureau of Circulation (ABC) figures is occurring this quarter. The main one that interests us is newspapers and it is the same. The national newspapers, like the Australian, increased in circulation, but overall we can see a continuing fall in newspaper circulation.
Overall the results show an overall loss of about 1.5% in newspaper circulation for the same quarter of 2007. Which is a bit worse then last quarter, but we had the election then which would have inflated the circulation figures slightly.
As I reported then magazines are down again, particularly woman magazines which took a hammering. Women are just not buying magazines like before.
However readership in magazines and newspapers is up. Probably many readers are now online as they are not buying it in the shop. That is good news for advertiser.
