ABC circulation figures newspaper Nov 2011


The current newspaper circulation figures are here.

Newspapers went down 3.8% in this quarter compared to last year. This is worse than I expected. Part of the reason is unlike last quarter. Fairfax went down more than others.

Like the last quarter, there was no difference between weekdays, Saturday or Sunday all went down the same. Victoria and South Australia did not do as badly as the rest of Australia.

Based on these figure, I estimate the drop in newspapers' sales in December will be 2.4% down compared to this quarter, and about 5% down on last year.