Newspapers as a product

I was asked by a client in the Mornington Peninsula to look into his data and see if I could find anything, to provide him some insight into his business. So I asked him for five years of sale data and off I went to find something.

Doing this is a long task, as it takes ages for data to properly analysised in such a manner.

Now I only have preliminary results still what I notice is very interesting. One point that did strike me immediately is that his newspaper sales except for magazines are having little effect on any other department. This is not a result I expected.

Clearly, the guy when I was behind the counter who came in every morning before work in the shop to buy his smokes, and newspaper is long gone.

Today it is actually his telco and magazine sales that are boosting his tobacco sales.

It makes me wonder about newspapers.