Tip: Have an EOFY sale too


Years ago, there was a stocktaking sale, rapidly however this has expanded, and now we have an EOFY sale too. If you look up google trends and do a search on "EOFY sale" in Australia

This is the graph you will get. In the past seven years, it has grown dramatically from nothing 


Ask yourself, why do companies, like us do it? Mainly because of supplies as they are doing deals, why?


) They are budgeting for the end of the financial year, they know they need money to pay taxes, payroll tax, insurance, etc. So they want to liquidate stock to pay the tax bill.

) Managers need soon to justify to their stakeholders what they have done. This is their last chance as soon the financial reports will be done and with it their annual performance report card. They need excellent performance if they want their promotions, jobs and bonuses. You do not want to be a sales manager with a flat sales figure what you want to do is show I have sold well and now sales are going up. If their sales are low, they know they need to get cracking.

) Organisations are starting to implement changes to the next financial year. We see, for example, a supplier will say to us, we are moving out of these lines and going more into these lines are you interested in......

) Companies are now starting to organise their stock for a stocktake. They can see now stock that is getting old, looking obsolescent, that they have ranges of stock that is fragmented - a lot of one item and not enough of another item, damaged stock and were slow selling/overstocked assortment items. They are very conscious of the stock they need to lose. I had one come to see me a few days ago, "Bernard, we have a $300,000 worth of old monitors, can you move some of them?" 

) If you are into seasonal products, it is the high selling point of winter, from now on winter stock will start to drop. Now is probably the last chance you get to get rid of this stock in bulk, so it is a good time to clear stock from this season to make way for the new.

The result is that the consumer does see real deals here, so it becomes to them an exciting time. Many have tax reasons why they should move now e.g. Instant Tax write off. They can see retailers trying to move stock. The trick here is that consumers have to navigate through the deals to get to the ones that are good for them.

So it does work.

What I suggest is that consider doing all the above, look at your stock, see how it looks then support, run and promote your 'end of financial year' sale. I can tell you that it works for us.


Add new comment

Restricted HTML

  • Allowed HTML tags: <a href hreflang> <em> <strong> <cite> <blockquote cite> <code> <ul type> <ol start type> <li> <dl> <dt> <dd> <h2 id> <h3 id> <h4 id> <h5 id> <h6 id>
  • Lines and paragraphs break automatically.
  • Web page addresses and email addresses turn into links automatically.
CAPTCHA This question is for testing whether or not you are a human visitor and to prevent automated spam submissions. Image CAPTCHA
Enter the characters shown in the image.