A few days ago, I pointed out that this year the expected Christmas season shopping will be up by 3%; I should have added that the shopping season is expected to start earlier.
The public got burnt last year with shortages, and there are enough shortages and delivery problems now to remind people that the issues have not gone away.
Here is a study done in the US expected sales in 2021
source: Jungle Scout consumer data
The results in Australia were close by the end of November 2021. 57% of all Christmas retail sales were completed.
If you have not yet done so, you have to act immediately to start your stock ordering, which is something our point-of-sale software can help you do. We recommend shadow and focus analysis which our system can do, and I will discuss soon.
Remember that November sales in 2021 were almost identical to December 2021. Why not this year too?
It would be best if you also started looking at roistering again, which our point of sale can help too.
Here is a quick checklist for your computer system
Is your POS system ready for Christmas?
If you plan to use some old POS computers “out of the closet” to accommodate the rush period, test it to ensure it works. If it has been in the closet for a year, who knows what state they are in now?
Check the following
-Have you checked all the cables connected to this equipment?
-Do you have a connection to your network where you need it?
-Can this equipment be linked to your system? Its been a year since it has been used?
Please do it now; the closer it gets to Christmas, the harder it will be to organise in time.