This came up in a discussion that I had with a client a few days ago. The retailer was wondering whether he should publically support this or not. Other people in their shopping centre had put up the following signs, here is a photo, I took of their next door neighbour.
This question really is one for a retailer to make their own decision but let me make some observations.
Putting aside the logic behind the sign which some question, to a retailer what is important, I think is that it is a very controversial issue now with strong emotions on both sides. A study which has a strong ring of truth to it, here stated 57% Per Cent Of Consumers Will Boycott A Brand Over Its Stance On Social Issues. That is a lot of people. If you are talking about an issue like this that is say 60% pro, 10% neutral and 30% against, we are talking of between 15% to 30% of the public whatever your position. That is a lot of potential customers who are likely to buy from others or just boycott your shop if they disagree with its social or political views. Money according to this study is not an issue. These consumers will pay more to buy a brand they approve of. Make no mistake the modern consumer can be a very political animal.
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, your receipts