Phone cards taking over from magazines in England


A blogger in England shows a picture of a papershop in England. See on the top a sign advertising a magazine "INSTYLE",

now the same paper shop, has a sign on the top is advertising phone recharges.

At some point this news/gift outlet just across the road from Paddington railway station has lost its InStyle magazine branding and accepted a new fascia sponsored by a mobile phone card company. It speaks volumes about the relative marketing power of the two industries.


This comment by the blogger in England may be applicable in Austalia soon too.

If you want to read more about papershops in England has a read of his blog here..