Now newspaper and magazine advertisements have the worst ever figures


This year according to Commercial Economic Advisory Service of Australia, advertising revenue drop is the biggest ever.

The revenue drops from advertising in newspapers and magazines.

Metropolitan Newspapers (-20.9%)
Regional Dailies (-14.0%)
Regional Non-Dailies (-9.6%)
Suburban Newspapers (-16.9%)
Magazines (-9.3%)

It is a disturbing trend that appears will continue.

As I blogged earlier, the newspapers and magazine companies should look at increasing the cover price and reducing these crazy subscription deals which come extremely close to giving away product.