Newspapers push case for share of advertising budgets


<Web site was removed>

Advertising is an important part of newspaper revenue; in Australia, in 2007-08, it was $4.1billion. I doubt they will see that sort of money this year.

Today, advertising budgets are shrinking, so the newspapers have to prove their effectiveness of newspapers to advertisers to keep their share. So the newspapers have put together a website aimed at advertisers with the latest news, research and insights.