The printer consumables industry is a rapidly growing market. It is expected to grow at a rate of 12% a year, which represents a growth opportunity.
Today almost every business has one or more printers in the office and probably half the households in Australia have their own printers. Newsagents well positioned to capitalize on this opportunity being both local and having a business-to-consumer focus.
Now over one million homes and businesses have received this flyer in the past 30 days.
Several newsagents have told me how good it was to cut up price lists from woolworths and officeworks showing it next to this pricelist just to show they are competitive. That they are fighting back.
It is also proving very effective as people can see which one they want at home and bring in the flyer having marked the one that they want.