My previous blog entry on circulation for March 2008


On a blog entry on newspaper circulation here using the latest ABC circulation figures, I was challenged on some points by one of the newspaper companies. I agree that to most of my clients, newspapers sales are most important. Customers may buy cards, toys, lotto etc in their shop but the big draw card that brings them in the shop is newspapers. Its importance is beyond just sales.

The figures I quoted were for circulation, the ABC circulation figures for the March quarter 2008 and for the readership the Roy Morgan figures.

I have a spreadsheet with my calculations included if you want.

Also, I have an article in the Australian available on request that has similar conclusions to mine.