Mirror marketing for the coming Christmas season

Mirror marketing is a proven and best method to make a check on your existing stock lines for the coming marketing season. I suggest you run it at least once a week for now on your point of sale

Here is a step by step method for doing it.

Go to Register Reports marked in green.

Now select in stock, "Stock Sold During Period(a) Not Sold in Period(b)"

What the report tells us what was sold in a previous period (a) last year but has not been sold now so we examine the last year's figures and compare it to what we have currently.

Now this is a bit confusing but bear with me. What we want to do is compare the week coming in last year with this week which we have figures for.

Today is the 20/10/17

So we put in (a) the dates 20/10/16 to 26/10/16 <- note the year.

In (b) put in the dates for (a) as 13/10/17 to 19/10/17 <-last week.

As the holiday season continues you will need to change this every time you run it.

Now here you will also see that there are a lot of different options, which can help with ordering and giving specific department information. We will talk about this later.

Now what you investigate in the report where you get what was sold last year, but you are not selling now in your current period. The odds are you are out of stock.

Essentially the holiday trends are already starting but what we are doing here is making sure we do not miss this marketing season wave.