Maximizing Your Mother's Day Sales: Mirror marketing


Mother's Day 2023

Mother's Day is coming up quickly.

You need to ensure your shop has the right products to meet demand. Here is a method we have developed that works.

In 2023, 63% of Australians plan to buy their mum a gift for Mother's Day. On average, those buying gifts plan to spend about $82. That's equivalent to $1 billion nationwide.

"Mirror marketing" is a market technique that I suggest you do now to give you an instant idea of checking your inventory for Mother's Day for Mother's Day products. 

It is easy and quick to do with our POS System by following these steps it will only take a few minutes. So start now.

Go to Register Reports marked in green.


Now select in stock, "Stock Sold During Period(a) Not Sold in Period(b)"

For dates select Custom

For period (a) put on 1 May 2022 to 15 May 2022, this was last year's Mother's Day.

Now for the period (B) put on 16 May to 16 June 2022

Now you will get a report with what products are basically Mother's Day goods for you to review

1) Check do you have stock. You need them now. If not, it is essential to reorder these products ASAP if you have low inventory levels. 

2) Find items that were popular during the previous Mother's Day. These should be moved into a notable position in the shop. These products do sell in your shop.


Mother's Day is a major shopping event in Australia, where many plan to spend significantly. As a retailer, you must have the right items in stock to satisfy that need. You can use the "mirror marketing" strategy described in this article to determine which products are in high demand in your shop. This helps ensure you have sufficient stock and can help you maximize profits and increase sales.

Add new comment

Restricted HTML

  • Allowed HTML tags: <a href hreflang> <em> <strong> <cite> <blockquote cite> <code> <ul type> <ol start type> <li> <dl> <dt> <dd> <h2 id> <h3 id> <h4 id> <h5 id> <h6 id>
  • Lines and paragraphs break automatically.
  • Web page addresses and email addresses turn into links automatically.
CAPTCHA This question is for testing whether or not you are a human visitor and to prevent automated spam submissions. Image CAPTCHA
Enter the characters shown in the image.