Overall newspapers circulation dropped 4% for the October to December quarter in 2011 compared to 2010.
What it does look like is that those newspapers that are number two in their category took most of the damage. We are still slowly moving to a one newspaper, a town model.
In NSW, the Sun-Herald took the biggest hit, although overall Victoria's figures are worse.
Sunday newspapers are down, compared to the rest partly I am sure as the number of outlets selling these are going down.
And Fairfax did worse than other suppliers.