Google has created a new tool — Rising Retail Categories — to provide retailers with information on the fastest-growing product categories in their search results. The point Google makes is that since the outbreak of coronavirus, there has been a significant change in consumer interest, so to help retailers see the changes they have created this tool. I picked on the category "Greet & Note Cards" selected Australia and looked at the past week.
Not surprisingly Mother's Day was big, but interestingly birthdays and anniversary cards were on the increase.
Here is a video to explain it.
If you want to have a shot click here have a play and see what you think. I think it will give you some ideas.