Drop in weeklies to last long term


Any reader here would have read for almost 16 months our concerns with the sales from weekly magazines. Many went into denial even though I had access to some of the best information in the industry through our benchmarking system.

Now it is clear we were right. Here are some people in the industry talking openly about this drop in weekly magazine sales and whether this drop in sales is structural.

To newsagents even if there is a big structural drop in the weekly magazine market, magazines are still a big market thus still attractive.

Our clients just have to be smarter and use for example the posbrowser magazine sales reports to identify those magazines that sell. As I blogged early, currently 41.6% of all magazines coming into a newsagency are expected to sell nothing.