Analysis of oversupply of magazines


Oversupply today!

The argument often heard now is that improvements have occurred in the past few years.

Well, I decided to check it. So I took a large newsagent file and ran in our newsagency software a report and then exported it to excel. Here is the chart.

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As you can see, the minor titles the magazines are clearly not right unless you are talking about the very large ones circled in red.

This is what a statistician would expect. Say you sell one a week, if this week that person does not show because he missed his train they would be 100% off. Alternatively if you sold a hundred of that magazine, they would be 1% off because of that train. The more you sell, the more accurately they can predict the expected sales.

Overall much work needs doing on the low selling items.