I have seen firsthand how a strong online presence can transform a company's reach and reputation and increase its bottom line. Social media provides invaluable marketing opportunities for small businesses. Since the pandemic, where almost everyone went online, social media is now deeply embedded in many people's routines; it has taken over as the leading advertising today.
The Rising Importance of Social Media
Social media has become a dominant force in marketing. Here are some compelling statistics:
- 6 in 10 Australians use Facebook
- 1 in 2 Australians uses Facebook daily
- 1 in 2 Australians use YouTube
- 1 in 3 Australians use Instagram
- 1 in 4 Australians use Snapchat
The average person will be on Facebook today in Australia for 2 hours.
Social Media Marketing Success Stories
The point is that it is often FREE!
Many my clients eg newsagents have implemented a social media strategy focused on the products they market. This boosted their brand awareness and engagement tremendously. It has driven traffic to their shop by connecting with their customers.
Tips to Promote Your Small Business on Social Media
Here are some best practices I recommend for utilising social media as part of your overall marketing strategy:
Create shareworthy content. Post photos, videos, Stories, Reels, and live videos that capture attention and interest. Entertain and educate your customers
Engage with your audience. Respond to comments, questions, and feedback. Show customers you care.
Promte your shop online. Social platforms provide many detailed targeting options. Promote posts and products to your ideal demographics.
Analyse your posts. Use analytics to see which content and strategies are most effective. Double down on what drives engagement and conversions.
Be consistent. Post regularly to stay top of mind. But focus on quality over quantity in your content.
Highlight your purpose. Showcase how your business positively impacts the community. Consumers align with brands that reflect their values.
My Social Media Marketing Webinar for Small Business
If enough are interested, I am happy to run another Webinar on showing you the potential of social media marketing?
- How to set up and optimize social media profiles
- Types of content that fuel engagement
- How to get images and news to post
- Using analytics to guide your approach
- Building engagement and community
- Driving sales through social platform
Let me know if you are interested.
