We are confident that we are giving you our users, the best CRM for your business free. So I was pleased that salesforce who are the number one in this filed invited us to attend their conference on their CRMs yesterday. I checked them out.
Click here if you wish to see some of the talks here.
One talk I do recommend that you listen too is this one by Mathew Sweezey "A CMO Roadmap to the Future of Customer Engagement." He spoke well. His message was that everything is changing. A *NEW* normal is forming. People that you have never had a chance before to turn into customers are coming into your shop. Goods that you never sold, you can sell now. Its all changing. Everything has taken a new turn. There is no going back.
Some of the other talks were good too. Some of these guest speakers were very experienced retailers. They saw a CRM a must for them. Included were retailers, of all sizes who sold many different products.
Okay, what did I get out of it?
What modern retailers use CRM is to track their sales process, so they know what worked.
They want a CRM to sell more to each of their customers?
They want a CRM to tell them what is *NOT* working.
Your system has a CRM, why not try and use it? At the very least you will get a feel of how they work.