Blogs published on 10-08-2020

Why do Click and Collect if you have not done it yet

POS SOFTWARE

I have spoken about click and collect a few times here over the past years. 

If you have not already done so, this is why you should look at Click and Collect!

Near me is a small strip shopping centre. I walked down the shopping centre what I discovered that every single shop in my centre had a sign in their window advertising their click and collect service. Looking at the cars coming and going, I could see it was in use. Some of the shops, its the only business they can have. 

Now, this is not a notable centre. Although new it is ordinary with a range of shops having small to large retailers. Clients are not computer savage or sophisticated. 

Let me start by saying that our POS system makes it very easy for you to set up and do click and collect, more about that later. 

Here are some reasons why you should consider doing this if you have not already done so.

-Many people now do not want to come to your shop because of COVID-19. To service these people as a retailer, you now have to look at alternatives or lose these people.

- Here is a costing from the USA costing out the alternatives by options. If you go through the list, you can see significant operational costs savings compared to delivery by click and collect. 

 

-For many small retailers, delivery in Australia is not worth it. You need as a rule orders of about $100, to make it worthwhile delivering. 

-Click and collect is much faster. Your customers can have their goods often in minutes. 

-In the click and collect model, the customers come to the shop to collect their purchases. Many, studies state that between 49% to 61%, make new unplanned purchases. These are often impulsive or forgotten items. You are not going to get much of this business from a delivery model.

-People are comfortable buying on click and collect, as they know you. They know if anything goes wrong with their purchase, they can go to your shop immediately. 

My advice is to try click and collect and see what happens. You can make adjustments as you go on, if it does not work, you can stop it.

If so, you want to do it. 

You need to make a clear strategy for your program! Go out of your shop, see what others are doing, check out the opposition and make a plan. 

- Do you want to introduce a fee? Can you?

-What packaging are you going to use?

-Where is going to be your collection point?

- How will the customer warn you that they are here?

 etc. 

Now once you are on your trial. 

Advertise it boldly in your window! There is a question often raised did "A tree did not fall if no-one heard it!", if you do not advertise "Click and Collect" you do not have it.

This is how I recommend doing it in our software. I would suggest using business invoicing with an A4 receipt in the cash register. It is easy to do. 

Look for the item, to click and collected. 
Click on the "Receipts" button. 
Find the receipt you would like to print.
Then select the "A4 Print" button as here.
 

Out will come an A4 receipt:

As always, please let me know your thoughts and how it goes. 

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From now on is the future in Virtual Trade Shows?

POS SOFTWARE

We are all used to scenes like this, at the trade shows!

dog lovers show Melbourne

 

Years ago, people meet at trade shows as they went from stand to stand. They introduced themselves and exchanged information about current products. They saw new trends, learnt about coming innovations. They were fun for both the public and the trade people to go too. 

The most critical aspects for a show was the location and the timing. The problem was that it often costs a ton on money to go. I had a client that wanted to go to the Chinese Gift show. He was adding up the costs of airfares, food, transport and lodging. His biggest problem was the timing of the show, which was not convenient for him. For the exhibitor, there was all this plus a lot more costs. 

Well even before this pandemic hit, many of these shows were going. This was even before COVID-19 hit. I blame much of this on the internet. If I want to research an industry, I go to google. Why do I have to go to a trade show? Now in business, if it does not pay, people stop coming. This is what has been happening for years now. Attendance in most trade shows has been dropping. 

So trade show organisers started experimenting with virtual shows. Results were very dubious. Part of the reason has been the organisers, have been asking for too much money from the exhibitors. Plus most exhibitors felt that Virtual Trade Shows were no substitute for the real thing. 

Now there is another problem, COVID-19. This is why we recently got notified of another trade show cancellation, the Reed Gift Fair in Melbourne. It is hardly the only one; exhibitions all over Australia are cancelled. 

So now people have to assess whether to make a virtual show or have no show. 

It has a lot of benefits. 

1. Reduced costs as a virtual show is much cheaper to hold. 

2. Much more accessible for people to attend. 

3, They can last longer, a suitable venue can only be booked for a short time, virtual shows can last as long as you want. 

I saw a recent report, that stated "by 2025 more than 65% of traditional trade shows would be virtual and by 2030 this number will have jumped to 85%. " 

So where are we going with this? Well, things are not going to back to normal. Face it, why would you want it to go back? I attended a virtual show recently on a new computer range with AI sensing. These computers promise to be much faster than current computers. I would never have attended as it was *held* in India, but with an internet connection, I could go. I asked questions and saw these computers in operations. I was sold and we intend to be selling them soon. 

This is the future of trade shows, virtual! 

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