What differentiates large and small organisations is often their Customer Relationship Management (CRM) software. What I often see is that large organisations often know more about their customers' details then small ones. This is a big plus when it comes to winning new customers or getting an existing customer to buy more.
The most popular and successful is birthday promotions. A special offer goes off to the customer on their birthday.
Do you send something to your customers on their birthday?
It is that CRM which is you can unlock your potential, and push growth in your shop
So I urge you to look at the next major upgrade which is coming, in it, you will see our CRM software has been overhauled, you can find some details here.