I have seen this happen a few times when a big organisation and a small business collide. When the big organisation is the government, they sometimes talk a bit nicer (although not always sometimes they are incredibly rough). If you have not followed the story about "Better mac" what happened is a small burger shop "Burger head." released a burger that they called "Better mac."
It looks like an excellent burger which I am sure is very tasty.
Still, as you can see above, McDonald's did not like the name.
Although it could be argued that the name 'better mac' is different McDonald's burgers name, eg 'big mac'. Also that there is nothing deceptive about the name since I doubt that anyone could be tricked into buying a "better mac" thinking that they were buying a McDonald's burgers, still the burger shop decided in a smart move to cash in on the publicity and comply in changing the name.
I said smart as the amount of money now need for court action is huge and the problem is that in a big organisation, the guy that authorises the legal action does not pay for it. So if you are not careful, you could easily get into court. Once in a court system, it is like medical and doctors bills, it is very hard to get out.
It is not just the financial hit of litigation that can be very damaging to a small business. There is also the matter of their legal fees if you lose plus there is also the time and energy that it takes off.
The other problem is that if you win, what do you win? Do you like doing business with companies that take people to court? Of course, if you lose, it can harm your business’s reputation too.