Blogs published on 06-02-2019

Seasonal marketing

POS SOFTWARE

Seasonal marketing is a great way to advertise your shop.

For example, those of you in shopping centres would have seen how the centres went all out gone all out to welcome the Chinese New Year 2019, the Year of the Pig to attract visiting Chinese who number annually about 1.4 million and Australians with Chinese ancestry who number about 1.2 million. Visiting Chinese tourists spend about $11.5 billion here, it is estimated to be about a quarter of all tourism expenditure in Australia. They are big spenders, particularly in quality items. 

Here are some more seasonal marketing days over the first half of this year from this list but I am sure everyone in an area will be able to take more than just these. 

Feb 14th Valentine's Day

March is considered the start of the Autumn wedding season

17th March Saint Patrick's Day

April has a few days

1st April's fool day (alway good for a laugh)
19th Good Friday
21st Easter Sunday
22nd Easter Monday
25th ANZAC Day
 
12th May Mother's Day

June is considered the start of the EOFY/Stocktake sale also good for Winter Sale

30th June End of Financial Year

 

There are also some community-minded days that you can leverage too here as attaching your shop to a charitable cause works well as shoppers now increasingly choose to give their dollars to causes.  

Then there are Fun days

Send a greeting card day

these often work well too in promoting your shop. For example, tomorrow is "Send a Card to a Friend Day", I am sure people that sell greeting cards could sell a few cards promoting this. 

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Our survey for 2018 is now closed

POS SOFTWARE

Survey

I want to thank all the people that took part in our annual survey in 2018. 

Every year for the past 20 years we have been surveying our clients to see how we have been going forward. Its purpose is to see how they feel we performed. What I find very useful is that using it, I can see how we went compared to previous years, 

It is going to take me some time to process it, but so far we look overall pretty good in 2018. For those that know something about measuring customer satisfaction, I am pleased to report that our NPS is up slightly up this year and is now just over 40 which puts us well in the high group. That is pretty amazing as the average for an IT company in Australia is about -7.

So our customers are happy at least those that filled the survey are overall very happy with us 

Now I need to go through the details, and hopefully, this study can help us to find specific areas and technologies that we need to focus on in 2019 so that we can bring you more of what you need.

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