Blogs published on 28-01-2019

Promotional packaging and marketing

POS SOFTWARE

Promotional packaging is all about making your product stand out from the crowd.

If you go to the supermarkets, you will see it filled with many special promotional packs.

You will find that they are a better way of moving dead stock then discounting. The idea is to take some stock that is not selling make a bundle with something that is selling well. 

The software tools to set it up can be found here. 

The improved single transaction detailed report which several people contributed too is proving extremely useful in monitoring how the promotion is going. See the blue arrow.

 

 

If you are going to do something like this, I suggest that you should try to make something about the packaging to make it look unique, eg special string or wrapping paper.  

One problem that people do get into is if they mix GST and GST free items together, is they produce can weird GST rates. I suggest that you do not do this mix.

See how you go and as always let me know.

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Use technology to use Your Shelf Space Effectively

POS SOFTWARE

What retailers need to do is identify the stock that their customers want and can see when they come into the shop.

If the customer does not see it, then many will not buy it.

What you need is your hot stock in a prominent display that shows off this product so that your customers know exactly where to go to find it.

Let us find them  

Go to your cash register reports

 

Select Top N Stock sales for a given period

Now select a reasonable and ask for a report by profit.

 

This gives you a list of your most profitable items.

Check stock levels

Now, the first point is to look through the list to make sure that you have sufficient stock on hand (SOH). The big question here is do you have highly profitable items but no stock?

Review items

Check these items to see what makes them so great, could be the position or is it the item. Check to see if they are in the best position? Are they adequately displayed? Maybe they should be in more than one location. As a rule double the size of the display in retail is said to increase sales by 50%. A good item with double the display will probably sell more than a good stock and a marginal one. 

Another possibility is to make them a bit more noticeable to your shoppers by moving them at the entrance or the checkout counter, where they can produce more.   

Position stock

Now start rearranging. The most profitable items should be front and noticeable.

Try it out

Dramatic improvements in sales can be made by using technology to improve your performance.

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