Currently, 2018 Christmas retails sales are expected to grow 2.9% this year. According to the well-known comparison site, finder.com.au Australians are expecting to spend $1325 each on average on Christmas. “people expect to spend on average $464 each on presents, $444 on travel, $131 on alcohol, $122 on food and $61 on decorations,”
Are you part of it?
Do you have the right stock NOW in your shop? Another important question is do you actually have the stock you think you do? It is easy to forget what you have.
What I do suggest is you look at your mirror marketing reports.
Go to Register Reports marked in green.
Now select in stock, "Stock Sold During Period(a) Not Sold in Period(b)"
What the report will tell you is what was sold in a previous period last year but has not been sold in this period. What you are trying to do is mirror your success last year.
Now in brown, you will see that there is a lot of flexibility for your reports there is also an integrated traffic analysis available too but let's keep it simple for the time being.
Now you will get a report with what you sold over the period, but you are not selling in your current period. What you find is I am sure worth investigating.
After that please redo this report for other years besides last year.
If you find goods missing, you need to hurry as we have less then 20 days left.