In retail getting customers to come more often to the shop is vital.
Why do some customers come often and others do not?
Have you thought about this tried to figure out why some come a lot?
If you know, maybe you can use this information to get more people to come to your shop. Well, let us do that!
In your point of sale software and go into register reports>customers
There you will find a report "Top customers"
Now click on that report (see the arrow in green)
Now put in the dates you are looking at, I suggest at least a year and if you like a minimum spend.
See where the green arrow is highlighting. Change the sort order by visits.
This will give you a report with a grouping of your customers based on how often they buy from you. Now chew over why these people are coming, what are you doing right to get them to come?
Now let’s dig deeper
There are many other orders e.g. a listing by people that buy a lot you can use in this report, all which have their own story too. So there is plenty to chew over here.