CRM

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CRM

Use the Best free CRM for Your Business

POS SOFTWARE

We are confident that we are giving you our users, the best CRM for your business free. So I was pleased that salesforce who are the number one in this filed invited us to attend their conference on their CRMs yesterday. I checked them out.

 

Click here if you wish to see some of the talks here.

One talk I do recommend that you listen too is this one by Mathew Sweezey "A CMO Roadmap to the Future of Customer Engagement." He spoke well. His message was that everything is changing. A *NEW* normal is forming. People that you have never had a chance before to turn into customers are coming into your shop. Goods that you never sold, you can sell now. Its all changing. Everything has taken a new turn. There is no going back.

Some of the other talks were good too. Some of these guest speakers were very experienced retailers. They saw a CRM a must for them. Included were retailers, of all sizes who sold many different products.

Okay, what did I get out of it?

What modern retailers use CRM is to track their sales process, so they know what worked.

They want a CRM to sell more to each of their customers?

They want a CRM to tell them what is *NOT* working.

Your system has a CRM, why not try and use it? At the very least you will get a feel of how they work.

 

 

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CRM why use them?

POS SOFTWARE

When you talk to retail managers of large retail companies, what is interesting is that they consider their CRM more critical than the Point of Sale Software. One of the first questions they will ask does it talk to Salesforce or IMS. We go YES as we have more integration than anyone I think. only then they are interested in talking to us.

These people feel I think correctly that relationships are the heart of any business, and this is their top priority. This is why we provide a CRM module free in our software.  

Ask yourself this, does not every sale that is done in your shop represents a relationship. The more control you have, the more bits of information you have on the sale e.g. the customer’s name, the items they bought, how they brought it etc. the better. Bluntly these people do not care much about one of their shops in XYZ or the one in ABC, what they care about is the customer. They are spending big with loyalty programs which cost them about 1% to 2% of sales, to get this information. 

Think back when you were much smaller, you probably knew almost every person that you did business with their names, maybe family members, etc.  Do you think that this information helped your business?

Once your business starts to get over fifty customers, it starts to get impossible to do this with a paper note.  There is too much information. Now what you will find is the information you require is scattered over many different places e.g. filing cabinets, computers, handwritten notes, someone memory, etc. and you soon lose track. Now you start to look impersonal.

Where did you put all the personal information about your customers – like birthdays, names of children and avid interests? In what file did you keep all the service issues and complaints? In which spreadsheet did you track customer responses from your marketing campaigns?

This is where customer relationship management (CRM) software comes into play.

It automates many tasks. The CRM does not forget birthdays, it does not forget that the customer is starting to run out of the perfume, dog food, photocopy paper, etc. and it knows peoples names. It puts all the information in one place, which gives you better relationships by helping you to understand your customer and the customer’s history and experience with your business.

I suggest trying our CRM module to try to get your business to grow.

If you feel after a while you want a bigger package, at least you will know more about what you need, and there is no problem with us going to something like Salesforce.

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New CRM software release

POS SOFTWARE

Large companies for years have been integrating their CRM (Customer relationship management) into their point of sale software. Today with coronavirus its more important than ever, so we are pleased to announce that we have added and extended our CRM facility in our software.

You will find this new CRM section in our reporting menu here.  

 

I urge you to go through this section. You can find some details on it here to start you off

Consider the genuine benefits for CRM your business, enjoy!

 

 

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