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Tip

Its coming to Christmas so time to get organised

POS SOFTWARE

It is getting close to Christmas. This is a big job organised in the best of times, with this crisis with deliveries now so undependable....... Now everyone is saying that the big problems are operations and logistics. 

Looking at Google Trend, the public mood seems positive. Compared to Christmas last year and this, the results are almost unchanged.  The interest is there, alright.


Measured interest using Data Source: Google Trends (www.google.com/trends).

What happens this year is unclear, but that would be true of any year.

But I can assure you there will be no mass queues this year in the large department for the Christmas specials. Much of this trade will be in the local shops or online. Also, count on even a more extended Christmas season than last year.

Preparing for Christmas is much more than checking your roster, stock, and delivery.

Schedule some time to check your equipment. 

1) That all your POS equipment is working. If you intend to use some of the old POS computers to accommodate the rush period, give it a test run now?

2) Check that where they are going to be that the cables are working.

3) That the network works.

The closer it gets to Christmas, the harder it gets to repair in time.

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Do people know that you are open for business?

POS SOFTWARE

 

Do your customers know that you are open for business? 

If you are open during this period, you need to make sure that people know about it. 

This became clear to one of my clients when he realised that many of his customers were walking past. They did not know they were open. Now he has a big OPEN sign in the front window. 

Passers-by need to know that you are open and when. 

If you are closed and intend to re-open, you need to tell them clearly when exactly you are opening up again. If you do not know then try to make it as clear as you can. 

Also, post regular updates on your social media.

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Sales sign

POS SOFTWARE

 

Here is a tip, if you are going to make in your shop, a sale sign make sure that it is red. People have been trained to that red is the colour for sale signs. 

I saw a study a few days ago, which stated that the average person has on average 90 seconds to decide on a sign. After that, they are gone. And what they see first is not the message but the colour. Red attracts attention.

The next point is nake sure that there is a clear definition between the colours on the sign eg black, blue or red on white work well.

There is a whole science to this, click here for more details.

For a very readable study of colours in marketing please click here.

 

 

 

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