Database marketing is an extremely effective tool to get relevant information to your customer base. Using loyalty cards, Posbrowser identifies purchases, giving instant access to a wealth of detailed data to market from.

Send targeted email messages to your loyalty customers based on previous purchases, total spending or points accumulated. Mail merge can be used in the same way for letters.

Setting up a new loyalty customer is as simple as scanning a card at the register, enter the customer's details any time as they are immediately accruing points.

CRM includes shopper point promotions where point value is set to groups of stock. When customers reach a set-level, points are exchanged for gift vouchers.

Where you operate more than one newsagency, promotions are run across all stores real-time, adding more locations customers can take part in your promotions.