September 2020

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Tue, 01/09/2020 At point of sale, what needs to happen

What is clear now that many retailers immediate and top priority in their loyalty programs is customer retention. Any increase in sales by upselling and getting them to buy more often is now all secondary. 
Not surprising as customers are up for grabs now. 


People are now buying brands that they never purchased before. They are buying from people that they never dealt with before. 

This is the kicker; they have been doing this for months and will continue to do this for more months and something done for months is a habit creation,

 
 
Wed, 02/09/2020 Free webinar on how to do social media marketing for free

Social media like Facebook is no longer optional with this pandemic. In the past, I have felt that it was an excellent way for small business owners to connect with their customers. Now its a necessity. People no longer just walk past your shop, see it and come in. The best, cheapest and possibly only way to communicate today to these people is online with social media. 

Here are some key statistics

 
 
Thu, 03/09/2020 What is the best day to collect your business debts

Most of us have bills and bills and bills.


 

Recently a company that collects debts from many companies released its findings.  It causes some comments.

 
 
Fri, 04/09/2020 How to Pack a Gift Bag

This woman has good ideas about how to package a gift bag, these gift bags do sell well but only if they look nice.

Here is how to make it look nice.

 

 
 
Sat, 05/09/2020 Something to think about now

Sometimes this can be very painful.
 
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Mon, 07/09/2020 How to set credit limits for your customers

Setting credit limits for your customers

In my experience, the biggest issue in business is cash flow. Bad cash flow and your business is dead. It is the most significant cause of companies collapsing.

The primary tool used here by businesses is credit limits. This sets the largest amount that they are willing to risk in a person.

As times change credit limits need to be revised often. Well, times have changed. It is a good idea to review your credit limits now to see if they are appropriate in the current conditions.

 
 
Tue, 08/09/2020 Compare your fathers day sales out

Do you want to see how your fathers day sales went?

Here is a quick and easy way to do it. It will take you less than a minute!

Go to Register reports

Now select Sales register > Sales comparison

 

Now put in the following

 
 
Wed, 09/09/2020 The Importance of accurately making a promotional KPI

 

Say your supplier decided to make a marketing promotion and asked you to take part. Our client said yes. They went through quite a bit of trouble, and now they want to know how well the promotion did. They do not see much, yet the supplier does. So we are helping out.

 
 
Thu, 10/09/2020 Get a professional Analysis and Audit Report of your website free

We have a professional website analysis. What it does is audits websites for problems. These problems besides making your website look unprofessional with something like this,

Error 404


will hurt your internet score if the google or bing bots pick it up.

 

If you are a client of ours. If you need a professional scan done of your website, please let us know, and we will do one for you free.

 

 
 
Fri, 11/09/2020 Notes on how to improve the shop Layout and design

Planning the layout of your store is quite an art. This video may give you some tips on how to improve your shop layout and design.

 
 
Sat, 12/09/2020 THE MAN WHO MOVES A MOUNTAIN BEGINS BY CARRYING AWAY SMALL STONES - Confucius

People tell me that it is too hard to get the point of sale software going. But to accomplish any task, we all start with a small step. I was 15 years old when I went in front of a computer, and I just stared at it, not knowing what to do. Then I pressed a button. I had started.

The most important thing is we START.

 

 

 
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Mon, 14/09/2020 How To Find Your Slow And Dead Stock In The Shop

This is a common problem in retail having:

Slow stock does sell but only slowly.

Dead stock does not sell at all.

Both cost money to the retailers, costs cash flow, money and takes up space that should have stock that sells better.

Now in identifying your products that are slow or dead go to register reports > stock titled "Old Stock on hand by Date last received"

 
 
Tue, 15/09/2020 Here is a mistake people make when issuing stamps

One of the most popular and successful loyalty programs in our software is issuing stamps. 

Here is a typical offer. A person comes into the shop and buys something. Every time they buy, they get a stamp in our case an electronic listing too so here after ten (10) visits on the next trip, they get something. 

This sort of offer works for anything, greeting cards, coffee, pet food, haircuts, etc.

 
 
Wed, 16/09/2020 How to set up your software For better Debt Collection

 

I did not expect my recent article on credit limits to get so much traction. So here are a few more tips for how to use your system better to collect debts.

1) Automate as much as possible your debt collection process. Use the technology that you have as much as possible.

 
 
Thu, 17/09/2020 Do people know that you are open for business?

 

Do your customers know that you are open for business? 

If you are open during this period, you need to make sure that people know about it. 

This became clear to one of my clients when he realised that many of his customers were walking past. They did not know they were open. Now he has a big OPEN sign in the front window. 

Passers-by need to know that you are open and when. 

 
 
Fri, 18/09/2020 How to tie a Professional ribbon bow!

If you want to sell gifts in your shop, you need to know how to tie a proper ribbon on a gift box. You want to look professional!

 

I remember my grandfather in his shop, teaching me. It took me quite a few attempts to get it right. Like so many things, it is easy to do once you get the hang of it. Note it would be best if you did it a few times as in retail you will need to be able to do it quick under pressure.

 

Your customers will often take it very seriously, so you need to do it right!

 

 
 
Sat, 19/09/2020 REVENUE IS VANITY. PROFIT IS SANITY. CASH FLOW IS REALITY.

Revenue in itself does little for you. It looks good but does nothing for the business as such. Generally all you are doing is working for the wholesaler.

Profit is in the long term the best indicator of business robustness.

 
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