Studies in the US which I believe are valid here show that 45% of all shopping traffic in bricks-and-mortar shops in the Christmas season occurs on the following ten days.
- Friday, November 23 – Black Friday (Today - Less important then in the US but rapidly growing)
- Saturday, November 24
- Saturday, December 1
- Saturday, December 8
- Saturday, December 15
- Friday, December 21
- Saturday, December 22 – Super Saturday
- Sunday, December 23
- Wednesday, December 26
- Saturday, December 29
Peak shopper times are between 2:00 p.m. and 4:00 p.m.
Looking at the list, it seems like a lot of Saturday work coming up.
These days are the ones that you need to plan and have your rosters, stock and signage right.
It is also a good idea to have someone special doing security on those days too; I am a great believer in the theory that much of the security problems in retail can be solved by having grandmother greet everyone personally that comes into the shop.